Essential Website for Equitable Advisors*
*Must be with Equitable to qualify.
A plug-n-play, turn key (fully furnished) website branded and approved by Equitable, with a quick and easy setup personalized for you with special priced monthly hostings/tools!
BEST FOR: Equitable Advisors who want a professional looking website, with minimal thinking, as quick as possible, with website tools to maximize results!
This design is typically a 2 to 6 week turnaround.
(as long as you stay on top of it!)
The Essential Website Design
This design process is done primarily via email, with the following steps:
- Fill out a survey about your business and preferences.
- Choose from the following 2 Equitable Branded themes:
Examples:
www.brianlbickford.com(theme 1)
www.michellemast.com (theme 2, top menu just centered) - FMG's fulfillment team will build your initial website, add content/photos you provide for your bio, company description and services in your survey
- Receive a preview link of the initial build
- Reply via email with 1 round of edits, to make content changes, swap out photos, add menu/navigational items, team members, etc.
- Receive assistance with directing/redirecting your URL/Domain
- Have your website go live within 2-6 weeks
- Additional edits are then done on your own once the site is live, via your FMG dashboard
To pair with marketing content and automations, contact corina.roy@equitable.com.
Essential Website Investment:
$300 One-Time Investment + Options & Monthly fee below.
With The Option To Add:
Tailored Copywriting
$699 one-time investment
Personalized copywriting, based on a detailed questionnaire you'll fill out, followed by a phone call with your copywriter, for your new website's:
Home Page (300-500 words)
Copywriters will personalize the home page copy based on a detailed questionnaire you'll fill out.
Service Page (200-350 word introductions)
While not a from-scratch service copywriting offering, copywriters will prepend introductory sections for each service, personalized for your firm.
About Page (200-350 words)
Copywriters personalize an about page for your firm.
Bios (200 words per bio)
Based on a questionnaire and available research material.
- 5 bios included (all done during the website design, not available after for future employees/advisors)
- A pack of 5 more bios can be purchased for an additional $150 (to be used during the website design).
Monthly Hosting/Tools:
Premium Website Hosting/Tools
$49 per month*
*Only available to Equitable advisors.
- Website content (videos, articles & calculators) built into the design and automatically added monthly to your website
- The ability to log in to your FMG dashboard to easily make edits to your website and more on FMG's proprietary platform
- Access tutorials on FMG's Knowledge Base to master editing your website
- Premium Service: you'll have the ability to schedule appointment with service, vs. calling or emailing with potential hold times
INCLUDES:
- Interactive website forms/lead magnets with eBook/guides/Quiz pop-ups, sections, landing pages and page gating, to engage website visitors with a call to action! (Especially for referrals and prospects not quite ready to speak with you!)
eBook and Quiz Sections, Pops ups & Page Gating
eBook and Quiz Landing PagesGet notified when someone fills out a form.
eBooks automatically download with your branding and contact information so you don't have to touch it!
Offers for eBooks add value to current clients, referrals, and especially prospects/referrals not ready to contact you yet!
Use FMG Marketing automated campaigns to drip and nurture these contacts into clients over time! (See Marketing Options)
- Blog Capabilities- post blogs to your website and easily share via email/social media.
See Blog example here. - Local Listings - Increase your chances to show up on the local maps overtime and have accurate contact information across 60+ online directories.
PLUS the option to add:
Accessibility Lock
$49 more per month
Provide the best experience for visitors with disabilities.
To take a test drive, check out "Premium Website Tools"!
What to Do with a Windfall
"What to Do with a Windfall" provides guidance for handling a financial windfall. The ebook suggests taking a deep breath before making any decisions and seeking help from a financial professional to ensure funds are allocated wisely.