Essential Website for Equitable Advisors*

*Must be with Equitable to qualify.

A plug-n-play, turn key (fully furnished) website branded and approved by Equitable, with a quick and easy setup personalized for you with special priced monthly hostings/tools!

BEST FOR: Equitable Advisors who want a professional looking website, with minimal thinking, as quick as possible, with website tools to maximize results!

This design is typically a 2 to 6 week turnaround.
(as long as you stay on top of it!)

The Essential Website Design

This design process is done primarily via email, with the following steps:

  • Fill out a survey about your business and preferences.

  • Choose from the following 2 Equitable Branded themes:

    Theme 1

    Theme 2

    Examples:
    www.brianlbickford.com(theme 1)
    www.michellemast.com (theme 2, top menu just centered)

  • FMG's fulfillment team will build your initial website, add content/photos you provide for your bio, company description and services in your survey

  • Receive a preview link of the initial build

  • Reply via email with 1 round of edits, to make content changes, swap out photos, add menu/navigational items, team members, etc.

  • Receive assistance with directing/redirecting your URL/Domain

  • Have your website go live within 2-6 weeks

  • Additional edits are then done on your own once the site is live, via your FMG dashboard

To pair with marketing content and automations, contact corina.roy@equitable.com.

Essential Website Investment:

$300 One-Time Investment + Options & Monthly fee below. 

With The Option To Add:

Tailored Copywriting
$699 one-time investment

Personalized copywriting, based on a detailed questionnaire you'll fill out, followed by a phone call with your copywriter, for your new website's:
  
Home Page (300-500 words)
Copywriters will personalize the home page copy based on a detailed questionnaire you'll fill out.

Service Page (200-350 word introductions)
While not a from-scratch service copywriting offering, copywriters will prepend introductory sections for each service, personalized for your firm.

About Page (200-350 words) 
Copywriters personalize an about page for your firm.

Bios (200 words per bio)
Based on a questionnaire and available research material. 

  • 5 bios included (all done during the website design, not available after for future employees/advisors)
  • A pack of 5 more bios can be purchased for an additional $150 (to be used during the website design).

Monthly Hosting/Tools:

Premium Website Hosting/Tools
$49 per month*

*Only available to Equitable advisors. 

  • Website content (videos, articles & calculators) built into the design and automatically added monthly to your website 
  • The ability to log in to your FMG dashboard to easily make edits to your website and more on FMG's proprietary platform
  • Access tutorials on FMG's Knowledge Base to master editing your website
  • Premium Service: you'll have the ability to schedule appointment with service, vs. calling or emailing with potential hold times

INCLUDES:

  • Interactive website forms/lead magnets with eBook/guides/Quiz pop-ups, sections, landing pages and page gating, to engage website visitors with a call to action! (Especially for referrals and prospects not quite ready to speak with you!)

    eBook and Quiz Sections, Pops ups & Page Gating
    eBook and Quiz Landing Pages

    Get notified when someone fills out a form.

    eBooks automatically download with your branding and contact information so you don't have to touch it!

    Offers for eBooks add value to current clients, referrals, and especially prospects/referrals not ready to contact you yet!

    Use FMG Marketing automated campaigns to drip and nurture these contacts into clients over time! (See Marketing Options)

  • Blog Capabilities- post blogs to your website and easily share via email/social media.
    See Blog example here.


  • Local Listings - Increase your chances to show up on the local maps overtime and have accurate contact information across 60+ online directories.

PLUS the option to add:

Accessibility Lock
$49 more per month

Provide the best experience for visitors with disabilities. 

To take a test drive, check out "Premium Website Tools"!

What to Do with a Windfall

"What to Do with a Windfall" provides guidance for handling a financial windfall. The ebook suggests taking a deep breath before making any decisions and seeking help from a financial professional to ensure funds are allocated wisely.

Have a Question on Essential Websites? Ready to Get Started?

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